Blog – How economically empowered is the African woman?

When the African woman is not trained at the same rate or to the same degree as men, she is disproportionately deprived of the best economic opportunities.

Africa’s formal workforce is 70% men compared to 30% women. At the start of formal employment, those earning $300 to $1,200, the gender distribution is 30:70 in favour of men. By the time we get to high income roles, those earning above $3,000, the split is 75% men and 25% women.

In what ways do you contribute or stay silent in the face of systemic economic violence against women?

Welcome to the third issue of Transaction Informatics Weekly in 2023, your source for quick, actionable, data-driven consumer insights.

When African women are not trained at the same rate or to the same degree as men, they are disproportionately deprived of and excluded from the best economic opportunities. This is the first form of economic violence against women. From our focus group and tracking income data across 9,000+ people, we found other clear moments of economic violence.

How might this inform your market playbook?

A meteoric socio-economic transformation in Africa will happen as we unlock women as the formidable consumer class that they can be. When women rise, we all rise. If we want a financially thriving Africa, we get there with women or not at all.

What to Test & Track:

1. Gender ratio: workforce; 
2. Gender ratio: consumer base; 
3. Gender pay disparity
4. To what extent do women around you feel forced to choose between a career and building a family because they are not accommodated at work during these life stages?

Now What?

  1. Join us to discuss how we can move forward as a society at our “Meet the Customer” on February 21st, March 7th and March 20th.
  2. To learn all about this topic and ways we can actively challenge the situation, book an executive consultation with the Market Playbook team.
  3. You can also purchase this report on our website.

To hear directly from our focus group participants regarding their experiences of the different forms of disparity, kindly listen below.

Consumer Credit – Guidance for Investors & their CEOs

Consumer Credit – Guidance for Investors & their CEOs

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Blog – Plan Your Salary The Right Way

Blog – Plan Your Salary The Right Way


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