This report shows the breakdown and spending power of income groups across Urban Africa
Key Takeaway: This report shows the breakdown of income groups across Urban Africa in comparison to each other. The spending power of each income group is also discussed to show where the true market potential of Urban Africa really lies. This report also provides a detailed description of the REACH Quotient and how it works to provide high-quality insights on several demographic groups.
Categories: Special Feature
Cities: Accra, Nairobi, Mombasa, Kisumu, Eldoret, Nakuru, Naivasha, Thika, Kikuyu, Lagos, Abuja, Enugu, Kaduna, Akure, Jos, Port-Harcourt, Benin, Ibadan, Zaria.
Format: PDF 11 pages