Transaction Informatics Courses

Learn how to gather and interpret the economics, social research and psychology of consumer spending. Understand, invest in, and grow your customers.



90-min Session

Analyze transactions and demographics. The Bootcamp covers transaction frequency, market sizing, transacting populations and the REACH Quotient for each demographic to identify your target audience.



3-hour Session

Learn how to identify, categorize and quantify sentiment, intent and motivations. The Masterclass teaches you to interpret data from surveys, focus groups, home visits and shopper observations to explain what and why people buy.



4-week Course & Project

The Accelerator tackles a real market challenge from problem to playbook using the Transaction Informatics process. Learn to gather data, interpret it and apply the wisdom of transactions to create your own Market Playbook.